Our Biologically Appropriate Nutritional Philosophy
Reinhard’s son Peter, and wife Yona, had a beloved Dachshund named Lucky. They wanted to find the best diet for him, but most pet food companies back then focused on cheap ingredients and marketing rather crafting great tasting, healthy pet food options.
Peter’s desire to create a diet that best allowed Lucky to eat the way nature intended led to the development of our Biologically Appropriate nutritional philosophy, inspiring the creation of our ORIJEN brand. Built on animal-based, protein-rich foods for dogs and cats, the Biologically Appropriate philosophy revolutionized the pet food industry.